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    Aarons GenNext Expansion | image of commercial storefront

    Aaron’s Company Inc. Expands its “GenNext” Store Initiative

    Redefining the In-Store Experience: What is GenNext?

    For decades, Aaron’s has been synonymous with lease-to-own furniture and appliances. But in 2018, the company embarked on a bold journey to transform its physical stores, launching the “GenNext” initiative.

    GenNext is more than just a facelift. It’s a complete overhaul of the traditional in-store experience, designed to cater to modern consumer preferences. Think spacious showrooms with reimagined layouts, vibrant signage, and an expanded product assortment. But the real magic lies in the seamless integration of technology, enabling a smooth and efficient shopping journey from browsing to checkout.

    Building Momentum: How Aaron’s is Expanding GenNext

    Aarons Converted Stores | Pie Chart

    Aaron’s commitment to GenNext is evident in its rapid expansion. Since 2018, the company has:

    • Opened or converted 243 GenNext stores, representing nearly 20% of its total store footprint.
    • Achieved a 50% increase in GenNext store count in 2023 alone, with openings in Arkansas, Missouri, and Florida.
    • Set an ambitious goal of reaching 50 GenNext stores by year-end, demonstrating its unwavering focus on this transformative initiative.


    Stats that Speak Volumes: The Impact of GenNext

    Aarons Lease Revenues

    The success of GenNext is not just about aesthetics; it’s about driving tangible results. Here’s a glimpse into the impact:

    • GenNext stores contribute 29% of lease revenues in retail sales, compared to just 17% for traditional stores in the prior year.
    • Lease originations in GenNext stores are 20% higher than in legacy stores, showcasing the improved customer experience.
    • Positive customer feedback is pouring in, solidifying GenNext’s role in attracting and retaining customers.


    The Future of Retail: What’s Next for GenNext?

    Aaron’s commitment to GenNext extends beyond physical stores. The company is actively integrating the initiative with its digital platform, creating a seamless omnichannel experience. With its focus on innovation and customer satisfaction, GenNext is poised to be a major driver of Aaron’s future success.

    More Than Just a Makeover

    Aaron’s GenNext initiative is more than just a store makeover; it’s a strategic move to redefine the future of retail. By focusing on an enhanced customer experience, innovative technology integration, and omnichannel connectivity, GenNext is paving the way for Aaron’s continued success in the ever-evolving retail landscape.